Month: October 2023

As the president of iPark, Bill Lerner has spent many years turning the business into what is now the biggest private parking garage company in New York. What began as a single 25-car lot in 1960 has now grown to nearly 150 facilities, with future properties in the works as parking needs continue to increase. While iPark’s…

As president of iPark, Bill Lerner is in charge of a very successful parking business headquartered in New York City. From humble beginnings in 1960 with a single 25-car lot, the family-owned business has experienced tremendous growth, now operating nearly 150 facilities. With demand for parking in urban centres at an all-time high, Lerner discusses…

CEO of iPark, Bill Lerner understands why Millennials are drawn to a specific brand. Nowadays, Millennials, the generation born between 1980 and 2000, are the main target audience. Nurturing business cultures that engage this massive collection of consumers requires an optimization strategy embracing accurate, informative, and interactive content, ensuring the corporate voice is heard everywhere…

Parking industry leaders such as Bill Lerner know how to use internet big data. Using that data to analyze the needs, locations, designs, rates, and styles of parking his company should provide, Mr. Lerner is working to optimize the entire parking process. The U.S. has more than 2 billion parking spots, many with poorly designed…