Bill Lerner On New York City’s Historical Parking Industry

CEO of New York City’s largest privately owned parking facilities, Bill Lerner, is experienced with the changing face of the city’s lots and garages. For Lerner, parking has always been a family trade, beginning with his father’s ownership of several properties in the 1960s and 70s. By the time he entered the industry in 1978,…

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Bill Lerner On How Businesses Can Optimize Marketing for Millennial Consumers

New York based CEO of iPark, Bill Lerner is aware of the non-traditional paths that brands must follow to tlure oday’s most important consumer group, the Millennials, born between the years 1980 and 2000. Nurturing business cultures that engage this massive collection of consumers requires an optimization strategy embracing accurate, informative, and interactive content, ensuring…

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