Bill Lerner On How Businesses Can Optimize Marketing for Millennial Consumers

New York based CEO of iPark, Bill Lerner is aware of the non-traditional paths that brands must follow to tlure oday’s most important consumer group, the Millennials, born between the years 1980 and 2000. Nurturing business cultures that engage this massive collection of consumers requires an optimization strategy embracing accurate, informative, and interactive content, ensuring…

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Bill Lerner On Providing a ‘Customer First’ Parking Experience

With commercial environments now more intensely competitive than ever, a company’s success and resilience are intrinsically tied to its ability to provide great customer service to an increasingly-informed consumer population with high standards. As President and CEO of New York’s largest privately-owned parking garage enterprise—iPark, Bill Lerner maintains the maxim of ‘going the extra mile’…

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