Bill Lerner understands the nuances that endear brands to today’s most important consumer group, the Millennials, born between the years 1980 and 2000. Nurturing business cultures that engage this massive collection of consumers requires an optimization strategy embracing accurate, informative, and interactive content, ensuring the corporate voice is heard everywhere that matters. Increasingly, that tends…
Read more on Bill Lerner Discusses Optimizing Businesses for Millennial Consumers
Veteran of the parking industry with over 40 years of experience, Bill Lerner has transformed his family business—iPark, to become New York’s largest, leading garage and parking facilities owner/operator. Formerly known as Imperial Parking Systems, iPark has been at the forefront of revolutionizing the parking industry by adapting the newest technologies and creating a customer-centric…
Read more on Bill Lerner Discusses Growing a Family Business
Parking has a long and storied plight in New York, a subject that Bill Lerner knows very well. As the CEO of the city’s largest privately owned parking facilities, he has first hand experience with the growth and evolution of its lots and garages. For Lerner, parking has always been a family trade, beginning with…
Read more on On the History of New York City’s Parking Industry
When Bill Lerner took over as President and CEO of Imperial Parking Systems in 1997, he had the tall task of expanding aggressively while simultaneously redeveloping and completely modernizing all the business’ operational functions. Twenty years later and with a new name for a digital era, Lerner has grown iPark into the largest and most…
Read more on Bill Lerner – iPark Goes Green With EV Charging Stations
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