Long-time parking industry entrepreneurs like Bill Lerner make the most of the heaps of data piling up daily from the digital world. Using that data to analyze the needs, locations, designs, rates, and styles of parking his company should provide, Mr. Lerner is working to optimize the entire parking process. The U.S. has more than…
Read more on Bill Lerner On Data Analytics Within the Parking IndustryBill Lerner understands the nuances that endear brands to today’s most important consumer group, the Millennials, born between the years 1980 and 2000. Nurturing business cultures that engage this massive collection of consumers requires an optimization strategy embracing accurate, informative, and interactive content, ensuring the corporate voice is heard everywhere that matters. Increasingly, that tends…
Read more on Bill Lerner Discusses Optimizing Businesses for Millennial ConsumersAs owner and CEO of iPark, American entrepreneur and philanthropist Bill Lerner sits at the helm of a trailblazing parking enterprise based out of New York City. From humble beginnings in 1960 with a single 25-car lot, the family-owned business has experienced tremendous growth, now operating nearly 150 facilities. With demand for parking in urban…
Read more on Bill Lerner Discusses iPark Becoming NYC’s Largest Privately Owned Parking Company
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